The Food and Drug Administration has warned online retailers to stop marketing tobacco products with misleading or unsubstantiated claims that the products can reduce the risk of tobacco-related diseases. In 11 warning letters, the agency cited the online retailers for a variety of illegal claims, including use of terms such as "'light," "mild," "low," "less toxic," and "safer." Companies can't make these claims unless the FDA has okayed them, and the FDA hasn't okayed any such claim for any tobacco product. The agency also cited some Internet retailers for selling flavored cigarettes. "There is no known safe tobacco product," said Dr. Lawrence Deyton, director of the FDA's Center for Tobacco Products, in a statement. "It is illegal for tobacco companies or retailers, including internet sellers, to make unsubstantiated claims or statements that imply tobacco products reduce health risks."

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